Perhaps the most famous buzzword for Indian skincare, along with Retinol, Vitamin C & Salicylic Acid (and it’s many variants in the form of serums / creams) in 2021?
Products with a concentration of 2%, 5%, 10% (yes, the list is surely endless) have been flooding your mobile screen & skincare searches like a stream of ants. And if you are anything like us at Vilasa, you would probably be confused and say - hold on, let's simplify this, and let's follow some principles of moderation right?
No doubt, Niacinamide, or Nicotinamide is an absolute powerhouse for skin & hair alike. But like Oscar Wilde said wisely ~ “Everything in moderation, including moderation”.
A friendly fact: Niacinamide in its original form takes around 2- 4 weeks to start showing results for your skin (depending on the concentration & your usage pattern)
A quick background on what Niacinamide actually is?
So, to obtain niacinamide (a form of Vitamin B3), the nicotinic acid present in brewer's yeast and cereals is extracted (so yes it is definitely a part of Green Beauty regimes). Then it is biosynthesised to an active form known as nicotinamide or niacinamide.
Epicutaneous (applied directly on the skin) Niacinamide facilitates the restoration of cellular energy and the repair of damaged DNA. It's an extremely effective ingredient for brightening and hydrating the skin. Nicotinamide aids in the reduction of the immunosuppressive effects of UV rays. It can mitigate the visible effects of environmental damage. Nicotinamide reduces brown spots by preventing skin pigment transfer within the skin. It strengthens the skin barrier and improves the synthesis of healthy fats. Furthermore, it is suitable for all skin types, especially dry & sensitive skin.
How does Niacinamide help the skin and hair?
- It even tones the skin by reducing melanin and increasing collagen production.
- It prevents severe acne and breakouts by controlling sebum production.
- Niacinamide helps build keratin yielding healthier hair and firmer skin.
- It reduces skin redness, blotchiness, rosacea, and other inflammatory skin conditions.
- It helps your skin grow a ceramide (lipid) barrier that helps to retain moisture for longer durations.
- It reduces the size of skin pores and tightens them.
- It minimises skin irritation and stimulates the growth of elastin fibroblasts for skin regeneration.
- It minimises fine lines and wrinkles and reduces signs of ageing.
The antioxidant properties of niacinamide protect your skin against environmental stresses, such as sunlight, pollution, and toxins.
Try Niacinamide-based AFTER SHAVE SALVE BY VILASA. It also contains Certified Organic Aloe Vera and Tea Tree Oil to give you the best after shave care. Apply this fluffy balm (cream) daily post shave for a super smooth finish, and an uplifting musky aroma to energise you. It soothes razor bumps, while maintaining skin hydration & combating dull skin. Rich in Vitamin E & Vitamin C, it hydrates the skin for a radiant complexion and has a super soft & smooth finish.
Try AABHA FACE & BODY SCRUB BY VILASA formulated with Niacinamide, a creamy scrub that is skincare at its luxurious best! It helps to even skin tone, diminish dullness and helps skin’s repair against signs of past damage. This scrub purifies the skin and keeps problems like blemishes, scars, acne, pigmentation marks, wrinkles, and fine lines at bay. With its skin-lightening quality, the regular scrub application will make the skin radiate with a healthy sheen - just like it is in one’s happy 20s. So, to top it all, the face and body scrub is completely vegetarian and cruelty-free and does not contain any parabens, sulphates or mineral oil. Suitable for all skin types, Aabha Face and Body Scrub, with its ECOCERT & Organic certified ingredients, not only promises but 100% delivers! Gents and ladies who wish to regale in spa-like vibes during their daily skincare ritual need to wait no more and indulge in this awesome new scrub to reveal their skin in a resplendent, youthful ‘Aabha’.